Marketing Data Science and AI for media: A practical book outline with theory, Python coding examples, and applied marketing use cases – Paperback

Description

Author(s): Kiran Sathyanarayana
Publisher: Notion Press
Publisher Imprint: Notion Press
BISAC: Marketing – Research

This book dwelves into application of data science and generative AI techniques in marketing with specific reference to media industry. We look at some marketing use cases implemented using data science and AI techniques, we cover some of the concepts involved, solve some examples using synthetic dataset and look at how industry uses data science and AI in marketing . Though examples covered refer to media industry, some of these concepts are used in other industries as well. Some of the case studies are fictionalized to depict as to how they are implemented in the industry to explain the concept which is being discussed.