I Know What It Means – Hardcover

Description

Author(s): Blake Haney
Publisher: Behemoth Ventures
Publisher Imprint: Behemoth Ventures
BISAC: Cultural & Regional

Celebrates two decades of New Orleans pride, creativity, and community through the story of a small T-shirt company that became a cultural touchstone. Founded in 2005, Dirty Coast turned local humor, history, and resilience into wearable art-part love letter, part inside joke. This richly illustrated book traces the journey from post-Katrina sticker to iconic brand, revealing the people, process, and city that inspired over 400 designs. A tribute to New Orleans itself-its music, food, language, and loyal fans-this is the story of how a shirt became a secret handshake and a symbol of home.